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How to Build a Newsletter That Inspires People to Discover the World
I'm doing something similar, but I don't weigh smaller scale right now. But my inspiration has always been, you know, what the milk road guys did. So it was very much like the hustle, morning brew, the skim. And we wanted to do that same thing for travel. We built tools that aggregated data off of Instagram. It would pull from the people's bio or their contact button. Then went into running giveaways where we would give five days, four nights, airfare and hotel in Hawaii or Bali.