Negotiate Anything The Secret to Winning Bigger by Doing Less
19 snips
Jan 30, 2026 Laura Ries, branding strategist who champions category focus and bold visual identity, and Marilyn McClure Demers, a corporate legal leader known for composure in high-stakes negotiations. They discuss clarity over complexity in strategy. Topics include building brands by choosing focus, forging personal credibility under pressure, strategic cooperation to scale creative work, and using contrast to rally attention.
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Clarity Replaces Micromanagement
- Vinny recounts Robert Townsend telling him to film Beyonce's eyes six inches away, letting clarity replace micromanagement.
- The focused direction created a magnetic room and demonstrated how clarity enables creative cooperation.
Goals Turn Creativity Into Sustained Franchises
- Creativity needs goals: Vinny argues story engines and long-term goals yield sustainable franchises.
- Defining core story engines prevents short-term wins from collapsing long-term value.
Open With A Small Ask
- Use small asks to open doors: Vinny got $100K to build a podcast site as a foot-in-the-door.
- Once funds flow, return often to expand the deal and capture more value.
