Negotiate Anything cover image

The Secret to Winning Bigger by Doing Less

Negotiate Anything

00:00

Strategic enemy and rallying contrast

Laura explains using a strategic enemy to create contrast and rally customers, with examples like Dude Wipes and Liquid Death.

Play episode from 01:37:16
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app