Shift in Consumer Behavior and Shopping Habits

Consumers are trading down even more this holiday season, despite being in decent financial shape. The average consumer is seeking deals and holding out for better prices. Some consumers are shopping earlier, while others are waiting for better deals later in the season. There has been a shift towards experiences and self-care in consumer spending, especially before the holidays. Younger consumers are leading in new shopping behaviors, such as same-day delivery and buy now, pay later options.