The McKinsey Podcast cover image

Holiday shopping: Consumer savvy and retailer responses

The McKinsey Podcast

CHAPTER

The Importance of Personalization and Technology in Retail

This chapter discusses the trend of consumers trading down in their shopping habits and the importance of personalization for retailers. It highlights how retailers are investing in data and technology to personalize the shopping experience, including targeting customers with specific assortments, using various communication channels, and implementing thoughtful customer lifecycle management.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner