
Tamara Charm
McKinsey partner
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Dec 14, 2023 • 23min
Holiday shopping: Consumer savvy and retailer responses
McKinsey partners, Colleen Baum and Tamara Charm, discuss US consumers' holiday shopping behaviors and expectations. They emphasize the importance of personalized promotions, same-day delivery, and 'buy now, pay later' plans for capturing cautious consumers' spending. The podcast explores extended holiday seasons, trading down behaviors, the role of technology in personalization, delivery dynamics, and creating fun shopping experiences.