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5min chapter
Holiday shopping: Consumer savvy and retailer responses
The McKinsey Podcast
Introduction
Exploring the shifts in US consumer behavior during the holiday season, including increased pessimism leading to trading down, a lengthened holiday shopping period, and a focus on experiences and travel before the holidays. The speakers also discuss the impact of continuous promotions, younger consumers' influence on new shopping behaviors, and the importance of omni-channel interactions.
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