On Good Authority: Publishing the Book that Will Build Your Business
Getting Press for Your Book with Peter Shankman
Nov 15, 2023
Peter Shankman, a five-time best-selling author and the creator of HARO, dives into the intriguing world of media exposure. He shares the amusing backstory of how HARO was created by accident and reveals tips on how authors can grab journalists' attention. Little-known tactics emerge, like personalized email pitches and rapid response strategies. Shankman also humorously discusses the unexpected PR win for Yoo Hoo after a truck heist. His insights on the evolving landscape of journalism and effective communication are invaluable for aspiring authors.
25:19
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Quick takeaways
- Peter Shankman emphasizes the effectiveness of HARO for authors aiming to garner media attention through concise and timely responses.
- The podcast encourages authors to craft narratives that resonate with readers and journalists, shifting focus from personal stories to compelling content.
Deep dives
Emerging Author Program
The Emerging Author Program offers aspiring writers an opportunity to publish their authority-building book at a fraction of the cost typically paid by high-end clients. This program provides access to proprietary methods and one-on-one coaching to help authors effectively implement these strategies without feeling overwhelmed. Participants also receive the benefit of publishing under a reputable imprint, helping them avoid the stigma often associated with self-publishing. This initiative is particularly appealing for those who are serious about their writing journey and are willing to invest time and effort into their development.
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