On Good Authority: Publishing the Book that Will Build Your Business Getting Press for Your Book with Peter Shankman
Nov 15, 2023
Peter Shankman, a five-time best-selling author and the creator of HARO, dives into the intriguing world of media exposure. He shares the amusing backstory of how HARO was created by accident and reveals tips on how authors can grab journalists' attention. Little-known tactics emerge, like personalized email pitches and rapid response strategies. Shankman also humorously discusses the unexpected PR win for Yoo Hoo after a truck heist. His insights on the evolving landscape of journalism and effective communication are invaluable for aspiring authors.
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