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15min chapter
Getting Press for Your Book with Peter Shankman
On Good Authority: Publishing the Book that Will Build Your Business
Crafting Media Connections
This chapter explores the creation of a resource to aid authors in gaining media coverage, emphasizing the personal connections that inspired its development. It covers essential strategies for effectively utilizing platforms like Help a Reporter Out (Harrow) to stand out in a crowded media landscape, including quick response techniques and the importance of compelling pitches. Additionally, the discussion highlights the evolution of both journalism and public relations in the digital age, showcasing innovative promotional strategies and engaging storytelling to capture media attention.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode