On Good Authority: Publishing the Book that Will Build Your Business cover image

Getting Press for Your Book with Peter Shankman

On Good Authority: Publishing the Book that Will Build Your Business

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Mastering Journalist Communication: Strategies for Effective Pitches

This chapter explores effective communication tactics for engaging with journalists, highlighting the importance of email and social media over phone calls. It also emphasizes the value of personalization in interactions and previews upcoming webinars focused on media pitching techniques.

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