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Why Buy Rather Than Start
- Acquisition appealed because it preserved income and reduced startup risk for Kinza.
- It also delivered the autonomy to make decisions without running ideas up a corporate chain.
Broker Stint Revealed Deal Realities
- Working briefly as a business broker taught Kinza how rare good deals are and how much prep sellers need.
- That experience pushed her to leave Apple and search full time.
Use Customized Proprietary Outreach
- Use personalised outreach and shared connections for proprietary search to raise response rates.
- Still leverage competent brokers for listings where sellers already understand realistic pricing.