The HeyCreator Show

008: Cody & Cole Hock on Running A Creator Business That Does Everything

Apr 30, 2024

Cody & Cole Hock share insights on cold emailing success, partnering with Kenny Beecham for Enjoy Basketball, leveraging physical products for community engagement, and the value of in-person connections for creators. They discuss strategic collaborations with ESPN, Omaha Productions, and NBA teams, emphasizing building a supportive community and sending positive messages online.

51:18

Creator website

Episode guests

Cole Hock

Cody Hock

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Cold emailing is essential for career success and strategic networking.

Diversifying platforms and partnerships is key to a successful creator business.

In-person events build community, deepen audience loyalty, and create positive engagement.

Deep dives

Importance of Riverside FM for Podcast Recording

Riverside FM presents a seamless podcast recording solution for the Hey Creator podcast, offering ease of use and high-quality audio. The tool's ability to record audio and video locally and individually per guest ensures reliability, even in cases of connectivity issues or background noise. Additionally, the AI clip generator feature simplifies the creation of short-form vertical videos, enhancing the podcast's engagement and reach.

Building Partnerships through Cold Emailing and Providing Value Proposition

00:49

Proactive Hustle and Networking

01:41

Simplicity and Persistence in Cold Emailing

02:19

Introduction

2min

Mastering Cold Emailing for Networking and Business Growth

12min

Networking, Community Building, and Creator Selection Criteria

1min

Building a Successful Creator Business with Newsletters and Community Engagement

10min

Strategic Partnerships and Collaborations

13min

Creating Connections Through Pop-Up Shops

6min

Elevating Partnerships in the Sports Entertainment Industry

3min

The Power of Sending Goodwill and Building a Supportive Community Online

3min

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.

(0:00) — Presented by Riverside

(1:45) — About today’s show

(2:53) — “Cold emailing is my favorite thing to do.”

(10:21) — What goes into a great cold email?

(15:38) — Why choose Kenny as the face of Enjoy Basketball?

(18:18) — The first channel that made sense for their business

(24:29) — How EB pulls almost every lever a creator business can pull

(28:29) — Why they partnered with ESPN & Omaha Productions

(35:54) — How physical products create serendipity

(38:48) — The value of in-person community building for creators

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The HeyCreator Show

008: Cody & Cole Hock on Running A Creator Business That Does Everything

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Importance of Riverside FM for Podcast Recording

A Unique Creator Business Model with Enjoy Basketball

The Value of Cold Emailing in Professional Success

Establishing Connection Through In-Person Events and Audience Engagement

Advantages of Building a Positive Community Online

Building Partnerships through Cold Emailing and Providing Value Proposition

Proactive Hustle and Networking

Simplicity and Persistence in Cold Emailing

Remember Everything You Learn from Podcasts