008: Cody & Cole Hock on Running A Creator Business That Does Everything
The HeyCreator Show
Strategic Partnerships and Collaborations
The chapter explores the journey of creators in forming strategic partnerships, particularly focusing on a successful collaboration with Omaha Productions and ESPN. It underscores the importance of diverse content offerings in attracting major brands, emphasizing long-term thinking and planning. Additionally, the discussion delves into the significance of in-person meetings, serendipitous encounters, and hosting events to foster genuine connections with fans and the community.
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