008: Cody & Cole Hock on Running A Creator Business That Does Everything
The HeyCreator Show
00:00
Mastering Cold Emailing for Networking and Business Growth
This chapter explores the strategies and successes of cold emailing in building creator businesses via partnerships with major companies like ESPN, Nike, and the NBA. It underscores the proactive approach needed for cold outreach, sharing personal experiences and emphasizing the value of taking chances in networking. The discussion also delves into the dynamics of creator-operator partnerships, highlighting the importance of trust, shared entrepreneurial spirit, and crafting concise, value-driven cold emails.
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Transcript
