008: Cody & Cole Hock on Running A Creator Business That Does Everything
The HeyCreator Show
Elevating Partnerships in the Sports Entertainment Industry
Exploring the journey of establishing collaborations with NBA teams and transitioning into partnerships with top brands, highlighting the success in reaching recognition similar to renowned creators. The strategy of cold emailing and creating uplifting content to engage Gen Z audiences and build mutually beneficial relationships based on shared values is emphasized.
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