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10min chapter
008: Cody & Cole Hock on Running A Creator Business That Does Everything
The HeyCreator Show
Building a Successful Creator Business with Newsletters and Community Engagement
Exploring the strategic steps taken to validate a business idea before launch, the chapter details the journey of two individuals in creating a creator business, starting with newsletters to engage their audience. It emphasizes the benefits of newsletters in terms of audience connection and revenue generation, highlighting the challenges in maintaining consistency and engagement. The evolution from a clothing brand to a media company with a focus on community engagement and product drops is discussed, showcasing successful collaborations and teasing upcoming ventures.
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