How to Successful Pivot a Product

Hiten Shah is the founder of several popular software startups—Crazy Egg, KISSmetrics, and most recently, Nira. In this episode, Hiten talks about FYI and its transition to Nira, weighing in on the importance of access control in the hierarchy of collaboration needs. He also talks about pricing and the emotional aspect of pivoting. Be sure to tune in until the end where Hiten shares great advice for SaaS founders.

Show Notes

[01:05] On the creation of FYI and what inspired Hiten and his team to shift focus

[06:35] The problem Nira addresses

[12:22] The 3 types of pivots: problem pivot, customer pivot, and product pivot

[14:08] The differences between a pivot and a “hop”

[17:32] When is it time to pivot?

[24:08] About Hiten’s team, their approach to product building, and how they reacted to the change in direction

[28:18] On doing product-pricing research 

[31:00] How to counter the pains of attachment

[35:05] Lean into your fears

About Hiten Shah

Hiten Shah is the co-founder and CEO of Nira, a real-time access control system that provides visibility and management over who has access to company documents in Google Workspace. He is a founder at heart, having started multiple well-known companies. He has also helped thousands of other people with their startups.

Links

Box

Confluence

Airtable

Slack

Profit Well

Profile

Hiten Shah on Twitter

Nira