1000 True Fans concept drives Huel to £100M with Julian Hearn

Julian Hearn is an entrepreneur with a long background in online marketing. He is the founder of Huel, a nutritionally complete food that was created that he bootstrapped over £40m in revenue and a valuation of £40m within four years of launch. Huel was created when Julian realized that most people didn't have the time for all that meal prep so he started creating a new product that was better than a protein shake.

 

In today's episode, Julian shares his extraordinary story on how he started Huel and how it's good for the planet, he talks about finding the right 1,000 fans and how he has gone from £750k in year 1 to £40,000,000.

 

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