The Great Success of Jimmy's Ice Coffee

I don't think to date we've had one problem where I've had to put my foot down. We all come up with, you know, a consensus opinion. You have to sort of go with the flow. But today it's all worked out very well. It was interesting that we did an event with Jimmy's Ice Coffee and Susie, one of the two co-founders,. She said that they had been warned by Tesco last year about being reliant 60% of your business through one retailer. Yeah. Not advisable if you can, if you could not do it, but you become addicted... So eventually they might say, look, drop your margin and you might not