The Importance of Community in Branding

Hooligan is one of the brands that I would think you wouldn't simply because you do feel really passionate, keep meaning to it, you do. And that's just social media. Oh, got keyboard warriors out there, then they're sitting by their keyboard,. They think they've got all the answers and don't know what the hell they're doing. So why don't you go and criticize somebody who's actually doing some harm in the world? We try best to make our customers happy so if we make them happy, they will come back to us... It's very strange when you think about it. There's a lot of internal stuff. There's not that much real passion