How Heart of a Drum Has Gotten the Talent It Needs

I think the London is a little bit of a red herring. Most of them commute in from home counties or even further afield. So therefore when we say to people, do you want to work out in the countryside, you can commute to work in half the time. It's an easy sell. And so it's been good for attention as well because people like to work here. We've got a nice work in Varam, we've got a very nice office and cost of doing business here is a lot lower than central London. There's almost zero competition in terms of other cool places to work. You have to delegate vast responsibilities as you're scaling your business. But how