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The Roller Coaster Ride
MFCO is a multi-million dollar supplement company in the U.S. It has been four years since it was set up but feels like 40 years, says founder and chief executive of MFCO James Cawthorne. Every single day you're making numerous decisions that could make a difference to how people perceive your brand he adds. "There is no written out plan exactly how you do it" - Cawthorne on his business journey.
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