Screw It Just DO It with Alex Chisnall cover image

1000 True Fans concept drives Huel to £100M with Julian Hearn

Screw It Just DO It with Alex Chisnall

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The Importance of Brand Awareness in Retail

There's lots of places we could be, you know, we're healthy convenience food. A heel on a plane makes a lot of sense. The fact we've done it this way around means that we've got a strong brand awareness in this country. So when we go and see a retailer, it's a lot easier discussion to have than it is if we went up to them.

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