The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom Jay Simons, President at Atlassian
Aug 19, 2015
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 3min
How JIRA's Land and Expand Strategy Impacts Growth
02:31 • 2min
How Atlassian Structured the Marketing Team
04:06 • 3min
Building a Marketing Team
06:38 • 2min
How to Structure and Build a Product Marketing Team
08:42 • 2min
How to Be a Successful SaaS VP of Marketing
11:07 • 5min
How to Measure Your Product's Impact on the Market
16:13 • 3min
The Evolution of Marketing at Lassian
19:34 • 3min
The Importance of Continuous Improvement in Marketing
22:51 • 3min
Alastin's Focus on Customer Service
26:07 • 5min
How to Optimize Your Sales and Marketing Strategy
31:25 • 3min
Atlassian's Land and Expand Strategy
34:00 • 2min
How to Hire a Product Marketer for a SaaS Company
36:29 • 3min