
Jay Simons, President at Atlassian
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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How JIRA's Land and Expand Strategy Impacts Growth
JIRA is a really common starting point for teams. JIRA sort of sits at the center of organizing, as I mentioned earlier, shared projects and shared activities. And so, we find that if a customer is looking for that, we want to help them understand that we've got JIRA and it can solve a specific problem. Once actually JIRA becomes successfully adopted and users become engaged, we then get permission, I think, to talk to that customer about products,. you know, B through F or, you know, other things that we think could augment and integrate with JIRA.
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