How to Measure Your Product's Impact on the Market

A lot of hard work. We began early on with a pretty deep investment in what we refer to as a growth and acquisition team. What does an engaged user actually do? How often are they likely to be get more engaged users? If we discover that, wow, once a user creates X number of projects and comments on X number of pages or invites X number of teammates, they become somebody that's a really, really valuable word of mouth champion or promoter. That's not purely a marketing responsibility nor is it purely a product responsibility. It's really the marriage of both of those two teams working in concert"