The Irrational Mind | With Kristen Berman What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace)
Dec 8, 2024
Cal Thompson, VP of Product Design & Research at Headspace, leads a team creating user-centered designs for meditation. He discusses key performance metrics for the app, revealing what drives user engagement and re-engagement. A small feature change boosted engagement significantly. Cal also shares insights on how pricing models impact user behavior and the importance of simplifying meditation practices. His expertise provides valuable strategies for anyone interested in habit formation and mindfulness.
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Key Metrics
- Headspace tracks content starts, completions, and daily active use.
- Three to four active days per week correlate with member retention and stress reduction.
Demystifying Meditation
- Demystify complex practices by making them palatable, easy, and approachable.
- Break down large tasks into bite-sized lessons to make learning accessible.
Take 10 Program
- Headspace's 'Take 10' program starts users with 10 minutes of daily meditation for 10 days.
- It gradually increases meditation duration, teaching eight core techniques.