Navigating User Retention Strategies in Meditation Apps

Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating user-centered designs that drive real-world impact. Their focus is to combine design practices with rigorous research to help users achieve their meditation goals. Before Headspace, Cal served as a Design Director at Fjord San Francisco. In this episode, we explore:

• What key metric Headspace measures for active use

• The small feature change that increased engagement

• The one trick they use for copy-editing

• What drives people to re-engage with Headspace

• How pricing (free vs. paid) impacts user engagement 

This episode is packed with practical takeaways for PMs and anyone interested in the psychology of habit creation.

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Learn more about Kristen and Irrational Labshere.