455: It’s Jell-O But Better with Oddball’s Sophia Cheng

Aug 28, 2024

Sophia Cheng, the visionary founder of Oddball, is on a mission to revolutionize jelly snacking with her innovative vegan superfood product. She shares her journey from selling pouches at a trade show to creating a healthier alternative to traditional gelatin snacks. The conversation dives into overcoming marketing challenges, the powerful role of consumer feedback, and the joy of entrepreneurship. With anecdotes about refining flavors and textures, Sophia illustrates the delightful blend of nostalgia and modern snacking.