455: It’s Jell-O But Better with Oddball’s Sophia Cheng
This Is TASTE
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The Journey of Oddball: Revolutionizing Snacks
This chapter explores the innovative food product Oddball, which combines elements of gelatin-based snacks with unique textures and flavors. It highlights the challenges of marketing and manufacturing as a small brand while emphasizing the importance of authentic snacking experiences. The discussion contrasts ultra-processed options with healthier alternatives, tackling misconceptions around food marketing and the evolving landscape of consumer choices.
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