455: It’s Jell-O But Better with Oddball’s Sophia Cheng
This Is TASTE
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Navigating the Food Brand Landscape
This chapter explores the challenges and strategies involved in launching a food brand and successfully pitching to retailers for shelf space. It highlights the significance of industry relationships and personal experiences, particularly in the competitive market of jelly and pudding. The narrative also celebrates the joy of entrepreneurship and the potential of innovative offerings to captivate both children and nostalgic adults.
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