Navigating Competition Through Radical Truth

Oddball is an exciting new product that aims to reinvent jelly snacking, taking away market share from the dominant Jell-O with a vegan superfood snack. On this episode, we catch up with Oddball's amazing founder, Sophia Cheng. We met Sophia earlier this year on the floor of the Natural Products Expo West trade show, where she was hustling the pouches of berry, mango, and grape jelly out of her backpack. I was impressed and invited her into the studio to talk about her journey to bringing this traditional Asian dessert to the masses. I love the product as well as catching up with the company’s founder. I hope you enjoy this conversation.

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MORE FROM ODDBALL:

• BTS: Behind the Snax with Oddball [Snaxshot]
• Meet Sophia Cheng [Canvas Rebel]
• Oddball breaking the Jell-O mold [Food Business News]

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