S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu

Jun 13, 2023

N. Chloé Nwangwu, the Brand Scientist and Director of NobiWorks, offers a fresh perspective on branding with a focus on visibility and biases. She shares insights on employing behavioral science to enhance brand strategies, emphasizing the importance of inclusivity and authentic representation. The conversation dives into visibility engineering, mentorship dynamics, and the significance of understanding diverse perspectives in branding efforts. Nwangwu asserts that outdated practices must evolve to promote genuine diversity and social impact in the industry.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Blending Brand Strategy with Inclusivity

01:50 • 12min

Navigating Branding & Visibility Bias

13:31 • 16min

Redefining Brand Strategy

29:20 • 19min

The Power of Inclusive Branding

48:26 • 18min

Engaging with Visibility: Clinics and Social Media Insights

01:06:23 • 2min

Reflections and Community Engagement in Branding

01:08:42 • 3min