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18min chapter
S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu
Better: The Brand Designer Podcast
The Power of Inclusive Branding
This chapter emphasizes the critical importance of representation and recognition in the branding industry, advocating for a deeper understanding of diverse voices beyond mere visibility. It explores how branding influences consumer behavior and biases, urging industry leaders to question motivations and promote genuine inclusivity. Additionally, discussions on aesthetics, cultural perceptions, and the evolution of brand designers into strategic partners highlight the broader social implications of branding efforts.
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Discover
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