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19min chapter
S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu
Better: The Brand Designer Podcast
Redefining Brand Strategy
This chapter highlights the importance of intuitive decision-making in design and branding while advocating for a more inclusive approach to understanding client demographics. It introduces the 'stakeholder spectrum' as a vital tool for identifying diverse perspectives and emphasizes the necessity of aligning brand initiatives with genuine values. The discussion critiques outdated marketing practices and underscores the need for authenticity and representation in branding efforts.
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Discover
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