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16min chapter
S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu
Better: The Brand Designer Podcast
Navigating Branding & Visibility Bias
This chapter explores the complexities of agency dynamics and project management while emphasizing the importance of branding for both boutique and enterprise clients. It introduces key concepts such as visibility engineering and visibility bias, discussing how these affect client recognition and engagement, particularly around racial dynamics. The speaker shares personal insights on mentorship, the importance of equity in media, and strategies for effectively implementing brand strategies in diverse contexts.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode