Consulting Success Podcast How to Become the Trusted Advisor to Consulting Clients with Charles Green: Podcast #196
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Jul 26, 2021 
Charles Green, founder of Trusted Advisor Associates, shares his expertise in building trust with clients, having collaborated with giants like Google and Microsoft. He emphasizes that being a trusted advisor is about genuine relationships rather than a self-proclaimed title. Green recounts his transition from a stable corporate career to entrepreneurship, driven by a restlessness that birthed his trusted advisor concept. He discusses innovative marketing approaches and the importance of adaptability in consulting, revealing key strategies for cultivating authentic connections and client satisfaction.
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Earning the Trusted Advisor Title
- Never explicitly call yourself a "trusted advisor".
- Let clients bestow that title upon you organically.
Appropriate Use of "Trusted Advisor"
- Internally, "trusted advisor" can be an aspirational goal.
- Avoid using it in marketing materials or self-promotion.
Four Levels of a Trusted Advisor
- Consultants should master subject matter expertise, problem definition, perspective-giving, and personal connection.
- These four levels contribute to becoming a trusted advisor.
