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How to Become the Trusted Advisor to Consulting Clients with Charles Green: Podcast #196

Consulting Success Podcast

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The Role of a Trusted Advisor

This chapter delves into the essential characteristics of a 'trusted advisor' in the consulting industry, emphasizing the need for trust and genuine relationships with clients. It clarifies that the title of trusted advisor is earned through personal connections and integrity, rather than self-proclaimed, highlighting the importance of understanding client needs. The discussion critiques common sales approaches in consulting, advocating for a focus on long-term relationships and insightful engagement to foster trust and client satisfaction.

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