The Growth Playbook
Sales Enablement: Driving Success, with Tamara Schenk
May 7, 2019
Sales Enablement Evangelist Tamara Schenk shares insights on sales methodology, C-level buy-in, coaching impact, and becoming a better salesperson. Discussion includes the evolution of sales enablement, executive alignment, dynamic coaching, customer-centric approach, and the science vs. art debate in sales.
48:27
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Efficiently manage customer assistance info for predictable sales outcomes.
- Balanced approach: combine intellect and intuition to enhance sales performance and customer interactions.
Deep dives
The Importance of Sales Enablement in Enhancing Selling Efforts
Sales enablement is crucial in navigating the changing sales landscape where multiple platforms demand more information. Guest expert Tamara Schenck emphasizes the need for efficient management of customer assistance information throughout the buying process.
