Sales Enablement: Driving Success, with Tamara Schenk
The Growth Playbook
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Evolution of Sales Enablement and Key Priorities
Reflecting on the growth of sales enablement since its early days, the chapter explores the challenges faced and emphasizes the importance of aligning various components like content, training, coaching, tools, and technology. It highlights the evolving priorities in sales enablement services, focusing on the integration of sales and marketing, content alignment with the customer's journey, and consistency in training and coaching for successful customer engagements.
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