Tamara Schenk

Join us in the Krueger Marketing podcast studio as we chat with Tamara Schenk, a global sales enablement leader. Topics include buyer journey awareness, the role of content in sales positioning, ownership of sales enablement, and when to introduce it as a strategic initiative. Dive into the challenges of managing the enablement function and the significance of aligning strategies with sales processes and buyer perspectives.

Tamara Schenk, Research Director of CSO Insights, discusses the importance of dynamic coaching in sales leadership, emphasizing customer-centric strategies and the influence of AI on sales. She highlights the significance of consistency, prioritization, and long-term perspectives for sales success. Schenk explores the value of developing coaching skills for sales leaders to achieve a competitive advantage and improve win rates.

Sales Enablement Evangelist Tamara Schenk shares insights on sales methodology, C-level buy-in, coaching impact, and becoming a better salesperson. Discussion includes the evolution of sales enablement, executive alignment, dynamic coaching, customer-centric approach, and the science vs. art debate in sales.

Tamara Schenk, Research Director at CSO Insights, discusses sales enablement, a rapidly growing discipline. She highlights the importance of aligning services with customer journey, integrating technology for CRM, and continual improvement for better sales outcomes.

Sales enablement leader, Tamara Schenk, discusses the importance of situational knowledge to customers, the value of relevant marketing material, and how 50% of sales forecasts are fantasy. She emphasizes the shift towards strategic sales enablement, improving sales and marketing strategies, challenges with sales forecasts, and building trust within a company to improve sales.