

SaaStr 710: Running a PLG and Sales-Led Motion at the Same Time: What’s New at ZoomInfo with CEO Henry Schuck and SaaStr CEO and Founder Jason Lemkin
13 snips Dec 21, 2023
Jason Lemkin talks with ZoomInfo CEO Henry Schuck about running a PLG and sales-led motion at the same time. They discuss the efficiency of PLG vs. sales-led, the macro-environment for next year, and what's new at ZoomInfo.
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Balancing PLG and Enterprise Sales
- ZoomInfo runs a barbell GTM approach with both enterprise sales and PLG motions in parallel.
- They align teams carefully to avoid channel conflict and tailor messaging separately for enterprise and SMB customers.
PLG Efficiency vs Reach
- PLG is cheaper than a fully sales-led GTM approach due to elimination of sales reps in self-service.
- ZoomInfo is investing in PLG not primarily for efficiency but to reach segments unreachable by sales reps.
Tech Sector Downselling Impact
- The tech/software sector shows severe downsell and churn due to investors demanding high margin over growth.
- This has sharply reduced seat counts and spend in many tech customers, causing churn and contraction.