2min chapter

Founders Talk: Startups, CEOs, Leadership cover image

Builder journey to streaming data platform

Founders Talk: Startups, CEOs, Leadership

CHAPTER

Challenges of Running a Product-Led Growth and Sales-Led Strategy

The hosts discuss the difficulties of implementing a product-led growth (PLG) and sales-led approach simultaneously at ZoomInfo. They highlight the importance of alignment between teams and the need to avoid channel conflict. They also explore the benefits and cost-effectiveness of a PLG strategy compared to traditional sales methods.

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