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SaaStr 710: Running a PLG and Sales-Led Motion at the Same Time: What’s New at ZoomInfo with CEO Henry Schuck and SaaStr CEO and Founder Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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Challenges of Running a Product-Led Growth and Sales-Led Strategy

The hosts discuss the difficulties of implementing a product-led growth (PLG) and sales-led approach simultaneously at ZoomInfo. They highlight the importance of alignment between teams and the need to avoid channel conflict. They also explore the benefits and cost-effectiveness of a PLG strategy compared to traditional sales methods.

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