How to Be Awesome at Your Job 1029: How to Tell Stories that Inspire and Influence with Anjali Sharma
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Feb 3, 2025 Anjali Sharma, Managing Director of Narrative: The Business of Stories, shares her expertise in crafting impactful narratives for organizations. She discusses why remarkable storytelling isn’t the ultimate goal, emphasizing relevance and audience connection instead. Anjali reveals the difference between inspiring and influencing stories, advocating for a journalistic approach. She also highlights the importance of consistent practice, showing how effortless storytelling can drive engagement and change in the workplace.
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Influence vs. Inspiration
- Determine if your goal is to influence or inspire your audience.
- Influence aims to impact many, while inspiration targets individual actions.
Nudge to a New Identity
- Inspirational messages should nudge listeners toward a new identity.
- Frame goals as desired identities to motivate action (e.g., "become a marathoner" not just "run a marathon").
Influential Story Anchors
- Focus on time, image, or money (TIM) when crafting influential stories.
- These elements are emotionally resonant for corporate leaders whose careers depend on them.
