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13min chapter
1029: How to Tell Stories that Inspire and Influence with Anjali Sharma
How to Be Awesome at Your Job
The Power of Authentic Storytelling
This chapter explores the difference between inspiring and influencing storytelling, advocating for a journalistic approach in corporate communication. It emphasizes using real-life experiences, like the story of Maria, a factory worker, to connect with audiences deeply. Practical tips for effective storytelling are provided, focusing on the importance of relevance and resonance over grand narratives.
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Discover
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