Anjali Sharma, Managing Director of Narrative: The Business of Stories, shares her expertise in crafting impactful narratives for organizations. She discusses why remarkable storytelling isn’t the ultimate goal, emphasizing relevance and audience connection instead. Anjali reveals the difference between inspiring and influencing stories, advocating for a journalistic approach. She also highlights the importance of consistent practice, showing how effortless storytelling can drive engagement and change in the workplace.

Anjali Sharma, Managing Director of Narrative, is a business communications specialist who empowers corporate professionals to harness the power of storytelling. In this discussion, she shares her journey from corporate work to storytelling mastery. Anjali emphasizes that stories are essential currencies in a cluttered content landscape. She also outlines her guiding principles for effective narratives, explores how to measure the impact of stories, and reveals the inspiring figures whose storytelling influences her work.