ReCast with Saurabh Sardana
S2E3: Business of Storytelling with Anjali Sharma, Managing Director, Narrative
Mar 29, 2021
Anjali Sharma, Managing Director of Narrative, is a business communications specialist who empowers corporate professionals to harness the power of storytelling. In this discussion, she shares her journey from corporate work to storytelling mastery. Anjali emphasizes that stories are essential currencies in a cluttered content landscape. She also outlines her guiding principles for effective narratives, explores how to measure the impact of stories, and reveals the inspiring figures whose storytelling influences her work.
41:40
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Quick takeaways
- Corporate storytelling merges journalism and marketing to convey factual narratives that engage audiences and drive business outcomes effectively.
- Emotional elements integrated into stories create relatable narratives that resonate with audiences, inspiring action and facilitating organizational change.
Deep dives
The Role of Corporate Storytelling
Corporate storytelling merges the principles of journalism and marketing to convey compelling narratives that drive business outcomes. Unlike conventional storytelling, which may focus on creative elements like plots and characters, corporate storytelling emphasizes discovering and presenting factual stories with a marketing lens. This approach aims to engage audiences by aligning their interests with the organizational goals, making it crucial for professionals to recognize the difference between mere messaging and impactful storytelling. By framing narratives that resonate with the audience's emotions and experiences, corporate storytellers effectively influence decision-making and drive change.
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