In a content noisy world, stories will be the currencies that will be valued the most. In this episode, Saurabh is joined by Anjali Sharma, a business communications specialist and a business storyteller. Anjali helps corporate professionals become storytellers to drive business outcomes and their personal success. Anjali is currently the Managing Director of Narrative: The Business of Stories. She works with private and government organizations to determine what their individual and unique business challenges are and by incorporating Story Skills, she crafts individualized solutions to help solve those challenges. [01:08] How did you get into corporate storytelling? [05:20] How do you look at the business of corporate storytelling? [08:29] How does the process of storytelling work? [16:25] What are your guiding principles for crafting a good story? [29:58] What kind of narratives you prefer for building business stories? [34:02] Can the impact of stories be measured? [36:33] Who or which story do you look up to for inspiration? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Anjali Sharma on LinkedIn www.linkedin.com/in/anjali-sharma. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.