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Strategic Storytelling
Book • 2022
In this book, Anjali Sharma introduces leaders and ambitious influencers to the Who, Why, and How of strategic storytelling in business.
She emphasizes that while all stories can move people to take action, storytelling is not a one-size-fits-all approach.
The most effective influencers learn to adapt their narrative based on the audience's time or level of expertise.
Sharma provides practical advice on how to tell the right story in the right way, whether it is for a boardroom, team meeting, one-to-one conversation, or sales pitch.
The book focuses on using storytelling to mobilize people around organizational objectives, such as digital transformation or diversity and inclusion initiatives, and to connect individual values with the organizational mission.
She emphasizes that while all stories can move people to take action, storytelling is not a one-size-fits-all approach.
The most effective influencers learn to adapt their narrative based on the audience's time or level of expertise.
Sharma provides practical advice on how to tell the right story in the right way, whether it is for a boardroom, team meeting, one-to-one conversation, or sales pitch.
The book focuses on using storytelling to mobilize people around organizational objectives, such as digital transformation or diversity and inclusion initiatives, and to connect individual values with the organizational mission.
