The Art of Audience-Centric Storytelling

Anjali Sharma reveals why some stories fail to influence or inspire—and shares her top tips for creating stories that do. 

— YOU’LL LEARN — 

1) Why “amazing” storytelling isn’t the end goal 

2) The critical question that generates more effective stories 

3) Why to think like a journalist–not a novelist 

Subscribe or visit AwesomeAtYourJob.com/ep1029 for clickable versions of the links below. 

— ABOUT ANJALI — 

Anjali Sharma is the Managing Director of Narrative: The Business of Stories. Anjali works with private and government organisations to determine what their individual and unique business challenges are, and by incorporating Story Skills, she crafts individualised solutions to help solve those challenges. 

Anjali has helped companies to increase Staff Engagement and Performance, increase Client Satisfaction and Sales, define Company Values and effectively Position Brands by embedding Story Skills into their organisations. 

• Book: Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don’t 

• LinkedIn: Anjali Sharma 

— RESOURCES MENTIONED IN THE SHOW — 

• Book: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

— THANK YOU SPONSORS! — 

• Acorns. Start saving and investing for your future today with Acorns.com/awesome

• Earth Breeze. Get 40% off your subscription at earthbreeze.com/AWESOME

• BambooHR. See all that BambooHR can do at bamboohr.com/freedemo

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.